Snoop signed with Master P's No Limit Records (distributed by Priority/EMI Records) in 1998 and debuted on the label with Da Game Is to Be Sold, Not to Be Told that year. His other albums from No Limit were No Limit Top Dogg in 1999 (selling over 1,503,865 copies) and Tha Last Meal in 2000 (selling over 1,000,000).[9] In 2001, his autobiography, Tha Doggfather, was published.
In 2002 he released the album Paid tha Cost to Be da Bo$$, on Priority/Capitol/EMI Records, selling over 1,300,000 copies. The album featured the hit singles "From tha Chuuuch to da Palace" and "Beautiful", featuring guest vocals by Pharrell. By this stage in his career, Snoop Dogg had left behind his "gangster" image and embraced a "pimp" image.
In 2004, Snoop signed to Geffen Records/Star Trak Entertainment both of which are distributed through Interscope Records; Star Trak is headed by producer duo The Neptunes, which produced several tracks for Snoop's 2004 release R&G (Rhythm & Gangsta): The Masterpiece. "Drop It Like It's Hot" (featuring Pharrell), the first single released from the album, was a hit and became Snoop Dogg's first single to reach number one. His third release was "Signs", featuring Justin Timberlake and Charlie Wilson, which entered the UK chart at #2. This was his highest entry ever in the UK chart. The album sold 1,724,000 copies in the U.S. alone, and most of its singles were heavily played on radio and television. Snoop Dogg joined Warren G and Nate Dogg to form the group 213 and released album The Hard Way in 2004. Debuting at #4 on the Billboard 200 and #1 on the Top R&B/Hip-Hop Albums, it included single "Groupie Luv". Together with fellow rappers Lil' Jon, Xzibit and David Banner, Snoop Dogg appeared in the music video for Korn's "Twisted Transistor".
Snoop Dogg's appeared on two tracks from Ice Cube's 2006 album Laugh Now, Cry Later, including the single "Go to Church", and on several tracks on Tha Dogg Pound's Cali Iz Active the same year. Also, his latest song, "Real Talk", was leaked over the Internet in the summer of 2006 and a video was later released on the Internet. "Real Talk" was a dedication to former Crips leader Stanley "Tookie" Williams and a diss to Arnold Schwarzenegger, the Governor of California. Two other singles on which Snoop made a guest performance were "Keep Bouncing" by Too $hort (also with will.i.am of The Black Eyed Peas) and "Gangsta Walk" by Coolio.
Snoop's 2006 album, Tha Blue Carpet Treatment, debuted on the Billboard 200 at #5 and has sold over 850,000 copies. The album and the second single "That's That Shit" featuring R. Kelly were well received by critics. In the album, he collaborated in a video with E-40 and other West Coast rappers for his single "Candy (Drippin' Like Water)".
In July 2007, Snoop Dogg also made history by becoming the first artist to release a track as a ringtone prior to its release as a single, which was "It's the D.O.G." On July 7, 2007, Snoop Dogg performed at the Live Earth concert, Hamburg.[19]
Snoop Dogg has ventured into singing for Bollywood with his first ever rap for an Indian movie Singh Is Kinng; the title of the song is also "Singh is Kinng". The album featuring the song was released on June 8, 2008 on Junglee Music Records.[20]
He released his ninth studio album, Ego Trippin' (selling 400,000 copies in the U.S.), along with the first single, "Sexual Eruption". The single peaked at #10 on the Billboard 100, featuring Snoop using autotune. The album featured production from QDT (Quik-Dogg-Teddy).
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