When he began recording, Broadus took the stage name Snoop Doggy Dogg. Dr. Dre began working with Snoop Dogg, first on the theme song of the 1992 film Deep Cover, and then on Dr. Dre's debut solo album The Chronic with the other members of his former starting group, Tha Dogg Pound. The huge success of Snoop Dogg's debut Doggystyle was partially because of this intense exposure.[9]
To fuel the ascendance of West Coast G-funk hip hop, the singles "Who Am I (What's My Name)?" and "Gin and Juice" reached the top ten most-played songs in the United States, and the album stayed on the Billboard charts for several months.[9] Gangsta rap became the center of arguments for censorship and labeling, with Snoop Dogg often used as an example of violent and misogynistic musicians.[17] Doggystyle, much like The Chronic, featured a host of rappers signed to or affiliated with the Death Row label including Daz Dillinger, Kurupt, Nate Dogg and others. His video "2 of Amerikaz Most Wanted" with 2Pac chronicled the difficulties each rapper was dealing with as a result of their unrelated but concurrent criminal prosecutions.[citation needed] Rolling Stone music critic Touré asserted that Snoop had a relatively soft vocal delivery compared to other rappers: "Snoop's vocal style is part of what distinguishes him: where many rappers scream, figuratively and literally, he speaks softly."[11]
A short film about Snoop Dogg's murder trial called Murder Was The Case, was released in 1994, along with an accompanying soundtrack. However, by the time Snoop Dogg's second album, Tha Doggfather, was released in November 1996, the price of living (or sometimes just imitating) the gangsta life had become very evident. Among the many notable hip hop industry deaths and convictions were the death of Snoop Dogg's friend and labelmate 2Pac and the racketeering indictment of Death Row co-founder Suge Knight.[9] Dr. Dre had left Death Row earlier in 1996 because of a contract dispute, so Snoop Dogg co-produced Tha Doggfather with Daz Dillinger and DJ Pooh.
This album featured a distinct change of style as compared to Doggystyle, and the leadoff single, "Snoop's Upside Ya Head", featured a collaboration with Gap Band frontman Charlie Wilson. While the album sold reasonably well, it was not as successful as its predecessor. However, Tha Doggfather had a somewhat softer approach to the G-funk style. The immediate aftermath of Dr. Dre's withdrawal from Death Row Records, realizing that he was subject to an iron-clad time-based contract (i.e., that Death Row practically owned anything he produced for a number of years), Snoop Dogg refused to produce any more tracks for Suge Knight, other than the insulting "Fuck Death Row", until his contract expired.[14]
Stephen Thomas Erlewine of Allmusic said that after Tha Doggfather, Snoop Dogg began "moving away from his gangsta roots toward a calmer lyrical aesthetic":[9] for instance, Snoop participated in the 1997 Lollapalooza concert tour, which featured mainly alternative rock music. Troy J. Augusto of Variety noticed that Snoop's set at Lollapalooza attracted "much dancing, and, strangely, even a small mosh pit" in the audience.[18]
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